This article checks out how the media landscape has evolved over the past few years.

In the present day, online platforms have made it substantially much easier for everybody to create and share material. Formerly, developing material for a wide audience necessitated connectivity to a collection of crucial resources and funding. Currently, with the use of smart devices and common digital innovations, digital media content examples such as short form videos, blog articles and podcasts can be quickly made with simply a couple of standard devices, in addition to reaching a huge audience, very quickly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, implying that social media has created a place for underrepresented communities to share their stories.

In the online media landscape, what we see online is mainly determined by algorithms which are shaped by our online behaviours. Each social media channel uses its own automated system to suggest new content and recommend product that will attract the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are developed to keep people stimulated by suggesting and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be convenient, it can restrain the areas of media that individuals are subjected to, producing more division and bias amongst users around social problems. Those who are involved in media development, like the founder of the fund that has stakes in Sky, for example, would recognise the impact of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user generated content in the media landscape.

The rise of internet content has completely changed what is indicated by the term mass media. Previously, mass media adhered to get more info a hierarchical design, using a top-down media design. Typically, a small group of professionals, such as newspaper editors or broadcasters, who would produce content for big audiences who mostly just consumed it. However, these days, with the aid of the internet, the face of media has seen substantial change, making the consumption and accessibility of media a lot more open and interactive. With access to popular social media platforms, new media examples are showing that individuals can produce and share their own content, just as easily as they can absorb it. Social media has enabled anyone to contribute to public discussions, instead of just the significant media providers consequently as a result, mass media is no longer managed by a couple of big advocates. Rather, it is spread across millions of user stories worldwide.